Photo posted on 8.20.09
Quote posted on 8.20.09
“ You can’t really ask someone what they want, it is really about providing an answer and giving them a vision of what you think it could be. ”
— Kent Sneddon, Urbis Magazine
Conversation posted on 8.20.09
- Interviewer: How did you get into industrial design?
- Kent: I heard about industrial design through my father who was working with the Ministry Of Works and he said, "They have an industrial design department, go and see them." I went along and had a chat with a guy called Tony Parker who is now head of design school at Massey.
- Interviewer: What is industrial design? What does an industrial designer do?
- Kent: Industrial Design ranges and had a large scope so it's about creating desirability, and of course these days it comes down to economy and business. Industrial Design now really is a huge part of business and how that part is captured by the business and utilised and I think that is what has changed a lot over the past 10 to 20 years, especially in New Zealand. We can do really well within a business if we utilise some aspects of design and not only in a product, but about how we talk about it, how we show it, how we work with marketing groups.
Text posted on 8.20.09
Apple in environmentally friendly design
Protecting the environment is critical to the conservation of precious natural resources and the continued health of our planet. Apple recognizes its responsibility as a global citizen and continually strives to reduce the environmental impact of the work we do and the products we create.
At Apple, our commitment to the environment is second nature. Here are just a few of our recent achievements:
- MacBook, MacBook Pro, and MacBook Air have highly recyclable aluminum and glass enclosures, mercury-free displays and arsenic-free display glass. Printed circuit boards, electrical components, mechanical parts, and internal cables are BFR-free and PVC-free.
- The MacBook family is designed to be energy efficient. For example, a 13-inch MacBook consumes only 14W in idle with the display on, less than a quarter of the consumption of a typical household 60W lightbulb, and far exceeds ENERGY STAR requirements.
- Energy-efficient LED display technology now ships with MacBook, MacBook Air, MacBook Pro, and the LED Cinema Display. The MacBook LED backlit display uses 30% less power compared to conventional CCFL-backlit displays.
- Between the first-generation and current-generation iMac, sleep-mode energy usage has decreased 93% thanks to improvements in CPU power management and increased hardware efficiency.
- The packaging for the fourth-generation iPod nano is 32% lighter and uses 54% less volume than the packaging for the first-generation iPod nano.
- Apple products are compliant with the European Directive on the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment, also known as the RoHS directive. Examples of materials restricted by RoHS include lead, mercury, cadmium, hexavalent chromium, and PBB and PBDE flame retardants. As a result of our proactive approach to hazardous substances, Apple met many of the RoHS requirements long before the July 2006 deadline.
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