Conversation posted on 8.20.09
- Interviewer: How did you get into industrial design?
- Kent: I heard about industrial design through my father who was working with the Ministry Of Works and he said, "They have an industrial design department, go and see them." I went along and had a chat with a guy called Tony Parker who is now head of design school at Massey.
- Interviewer: What is industrial design? What does an industrial designer do?
- Kent: Industrial Design ranges and had a large scope so it's about creating desirability, and of course these days it comes down to economy and business. Industrial Design now really is a huge part of business and how that part is captured by the business and utilised and I think that is what has changed a lot over the past 10 to 20 years, especially in New Zealand. We can do really well within a business if we utilise some aspects of design and not only in a product, but about how we talk about it, how we show it, how we work with marketing groups.
